Stories //
Cupang Series
#inthestudio
We are proud to introduce our first collection highlighting the exquisite craftsmanship from three-dimensional embroideries. The innovation illustrated throughout the style's statement pieces. Made by local artisans in Tangerang, the collection features six styles that celebrate cutting-edge design and avant-garde application.
We take our inspiration from The Jewel of The Orient fish called "cupang" or beta-fish, one of the most low key animal. Just because they are pretty, doesn't mean they are weak. Cupang is a symbol of warrior, they will always fight for their life. They value solitude, find a harmony even in a glass bowl.
The creative director's fondness of art brings a different perspective in seeing things. Being inspired from the grace of cupang, Studio Jeje invite us to take the essence of her philosophy as a symbol of beauty and strength in one package.